We were asked to come up with a concept for a new quarterly event to drive sales for the beauty department. My copywriter and I thought it would be fun to educate our customers more about beauty and new trends, once the idea was locked in, we came up with a catchy name and a logo for it too. Every quarter we would sit down and do research on up and coming beauty trends in the market that we could incorporate into the event. We would pitch the ideas to the merchandisers and buyers picking 4 trends every quarter to make sure we had products and stock to back up the trends. I would do all the art direction and page creation for the bespoke pages working alongside my copywriter we would come up with content to feature on the page, this would sometimes include videos where we would work with the promo team to create these educational videos.
03
Before & After Comparison
When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.
03
Before & After Comparison
When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.
02
Before & After Comparison
When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.
Before & After Comparison
When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.
Window Cards
I came up with the idea for this video, very simple and straight to the point educational video on how to create the linear look on your nails. It seemed to go down quite well with the customers who found it easy to follow and recreate which was the main objective of the video for me.
Videos
I came up with the idea for this video, very simple and straight to the point educational video on how to create the linear look on your nails. It seemed to go down quite well with the customers who found it easy to follow and recreate which was the main objective of the video for me.