We were given a very limited budget for this project so we knew it was going to be a big ask to pull it off, only commissioned for production of 3,000 units, marketing the product launch and everything in-between. This was a mammoth project from the very beginning. We were ultimately setting up a new brand, starting with designing the logo to product design of the box itself and testing it to make sure when it gets posted with products it withstands the postal service. The brand strategy was refined once the box was designed and implemented, which included creating a microsite art directing photo and video shoots, designing and strategising social media campaigns for launch and creating a structure for the Beauty Box show on the QVC channel.
Product & Print Design
These images below are showcasing all the different product designs we did in the beginning choosing the box material and texture and fit along with the nesting and tissue inside and the sticker that pulls it all together, once we were set on the design we started implementing the different colours we would be featuring. On the first box we launched we chose Rose Quartz and Serenity as they were the Pantone colours of the year of launch (2016)
Product & Print Design
These images below are showcasing all the different product designs we did in the beginning choosing the box material and texture and fit along with the nesting and tissue inside and the sticker that pulls it all together, once we were set on the design we started implementing the different colours we would be featuring. On the first box we launched we chose Rose Quartz and Serenity as they were the Pantone colours of the year of launch (2016)
Videos
I came up with the idea for this video, very simple and straight to the point educational video on how to create the linear look on your nails. It seemed to go down quite well with the customers who found it easy to follow and recreate which was the main objective of the video for me.