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Curriculum Vitae

I am a highly motivated and experienced professional with over 15 years of experience in Design and Development, as well as Social Media and Marketing. I enjoy leading teams, supporting career development, and sharing knowledge gained across a range of industries.

I am creative, determined, and confident, with a strong ability to combine creative thinking with a logical approach. I enjoy researching trends, developing new ideas, and creating digital campaigns from concept through to implementation.

I am passionate about creating engaging digital content and customer experiences that build strong engagement and brand loyalty. I believe the future is digital, and I am excited to continue developing innovative digital solutions.

Digital / Graphic Design

90%

Coding - HTML / PHP / ASP / JavaScript / JQuery

50%

Video Editing / Motion Graphics

60%

Art Direction

70%

Photography

50%

Search Engine Optimization

60%

Print Design

80%

Management / Mentoring

90%

Digital Marketing / Social Media

80%

Website Design & Build

90%

UX / UI Design

90%

Digital Advertising

60%

E-commerce

75%

Project Management

50%

Testing and Research

60%

CMS Experience - WordPress / Sitecore / AEM / Umbraco / Joomla

85%

Building My Foundations Through Education

2004-2006
Stanmore College

BTEC National Diploma in Information Technology

2006-2010
University of Brighton

BA HONS Business Information Systems

Where I've worked

I started my working life with a sandwich year at university, which gave me valuable experience before securing a full-time position after completing my studies. From that point onwards, I have worked across a variety of industries, gaining experience, learning the ropes and continually progressing throughout my career.

I have run my own companies on and off since college, specialising in IT, marketing and design. My most recent venture is Jesani Designs, which primarily operates as a freelance and contract-based business.

These days, I rarely take on new work, as I have come to appreciate the value of having the freedom and time to focus on the things I love and, most importantly, enjoy life.

There are a few gaps in my CV, which are largely due to travelling. Earlier in my career, I took some time out to backpack around the world and experience different cultures and parts of the world. Travel has always been a real passion of mine and something I value greatly. However, now that I am more settled in life, these extended periods of travel are naturally much less frequent.

Jesani Designs

The Travel Corporation

Douglas & Gordon

Dixons Carphone

QVC

RadioWorks

Urban Retreat

The Travel Corporation
Jun 2022 – Present

Head of Design

The Travel Corporation are an international travel company that own multiple tour companies around the world. Looking after a team of 4 designers.

  • Reviewing templates, mock-ups and prototypes from designers and signing off before presenting to the wider teams
  • Providing design leadership to the team; which includes mentoring and coaching designers, providing feedback on their works and helping them grow their skills
  • Carrying out personal development reviews and setting quarterly goals with incentives
  • Developing and maintaining design and process standards that ensure consistency across all products and services. This includes defining the visual design language, interaction patterns and usability guidelines
  • Developing and expanding the team from UX designers to multifunctional designers, creating a design studio to service the whole company and its 40+ brands
  • Working cross-functionally to ensure that the design is implemented correctly and that the end product meets the desired user experience standards
  • Being the point of contact for anything design related through the whole company internationally
  • Working closely with senior leadership to understand the company’s goals and translate them into a design vision that is aligned with the needs of the end-users.
  • Working with customer focus groups on projects to improve user experience and creating mock-ups with findings, thereafter reviewing and analysing the data for senior staff
  • Improving and streamlining the design system with the current atomic design methodologies, insuring it works more efficiently for all brands and developers

Jesani Designs
Apr 2017 – Present

Founder

Jesani Designs is a company i started to do with everything design related, working with a range of established companies and start-ups.

  • Designing and implementing websites from initial wireframes to fully functioning responsive website
  • Creating branding for companies from logos to presentation decks, websites, merchandise, SEO, marketing materials. fully flushed out brand package to get companies started
  • Designing logos and using them to create brand imagery for print
  • Social Media and affiliate marketing banner designs
  • Email design templates for big brand launches
  • Animated Social media assets created in After Effects and Dreamweaver HTML5/CSS3
  • Creating user guides and brand guidelines

Douglas & Gordon
May 2021 – Jun 2022

Senior Web Designer

Douglas & Gordon are a London based estate agency dealing with property letting, renting and buying. I was the only designer at the company working on all design aspects of an agency.

  • Creating UX/UI responsive wireframes and mock ups
  • Developing new functionality and re-designing existing pages on the website, emails and the internal web based application
  • Reviewing Google Analytics to check website performance and help improve the sites user experience
  • Creating social content for Instagram and affiliates, static images, animated images and videos for launches of software or brand content. Working with external design agencies to create a cohesive company brochure
  • Designing new window cards for print to use across all offices for advertising purposes
  • Creating gamification application to incentivise staff with targets

Dixons Carphone
Dec 2018 – Jul 2020

Digital Design Manager

Dixons Carphone are a household name in the UK, they are a multinational electrical and telecommunications retailer. Working as part of a huge design studio with 40 other designers, looking after a team of 5-6 permanent and full time employees.

  • Designing CRM emails daily, coming up with conceptual designs for new campaigns
  • Reviewing, refining and redesigning email templates and old processes to make the work process more efficient for design/development and clients, working with developers to create a modular based CMS – reducing unnecessary workload
  • Creating user guides and toolkits for others to follow, working with brand team to make sure everything is cohesive
  • Designing social media banners, static and animated using HTML5 and CSS3
  • Creating motion graphics social videos for Facebook/Twitter/Instagram and YouTube using Adobe After Effects
  • Artworking assets received from vendors and the other sides of the business of photographed people, objects, phones and accessories
  • Managing a team of 4, fulfilling administrative duties and making sure the team is always learning
  • Storyboarding creative ideas for campaigns with the team to create conceptual designs
  • Setting up the team to make sure they could effectively and productively work from home during the pandemic
  • Setting goals for each member of the team and helping to insure these goals are met

QVC
Nov 2013 – Apr 2017

Senior Digital Designer

QVC are another household name in the UK, they are an international TV shopping channel retailer, selling anything and everything. I was working as part of a design team of 8 where i was senior mentor to 3

  • Managing and being a mentor to junior designers and developers, to help improve their skills – providing constructive feedback and teaching them ways to cope with their workloads, also signing off all their work and having weekly review meetings
  • Being the designated designer for the marketing and social media teams, working with a copywriter to come up with ideas for relevant, fresh content
  • Creating artwork for Omni-channel platforms following style guides to make sure they all look consistent and using my initiative to create brand guidelines for multiple teams in the business
  • Designing and coding in HTML, JavaScript, PHP and CSS to create bespoke responsive content for the website
  • Onboarding new team members to all our platforms including IBM CMS and SVN terminal and Adobe Experience Manager
  • Creating art direction documentation for the photographers on shoots, also attending those shoots and directing in person for imagery and video assets that were used for campaigns
  • Designing and developing a new platform for the blog and transferring all the data from one piece of software to another seamlessly all in 3 months, along with training staff and creating user guides
  • Using Monotate to do split testing on customers and creating UX design for product pages to help dynamically create endless content without compromising the design
  • Worked in the Beauty, Fashion, Shoes & Handbags, Jewellery, Electronic, Garden & DIY, Home & Kitchen and Health & Fitness sectors for the business designing for events, coming up with promotional ideas and art directing shoots
  • Creating wireframes and storyboards for big projects like apps, blogs and Interactive videos and bespoke content
  • Researching new trends and ideas on how the market is designing, heading up projects to make sure we keep up with design trends, presenting to senior members of staff and handling budgets
  • Working with brand ambassadors and designing their bespoke content on the website
  • Created a beauty box from ideation to physical design, implementing the website and other omni-channel assets

RadioWorks
May 2011 – Nov 2013

Designer/Developer/IT Technician

RadioWorks / Maple Street Studios is a radio advertising agency, booking radio and digital audio campaigns. I was the only designer at the company and worked within IT so i was also involved in providing IT tech support to the company and its employees.

  • Updating and maintaining all of the company websites and 20+ micro sites
  • Creating banner ads/postcards/leaflets/print for marketing purposes along with updating social media accounts daily
  • Create weekly e-newsletters and sending them out to customers using our email marketing software
  • Training members of the staff on using parts of the website to update the content and send out audio to clients
  • Working on search engine optimization, Google analytics works and Google Ad Words
  • Implementing great visual presentations, editing PDF’s, Excel documents and many more
  • Designing and coding the company intranet
  • Created a piece of software that I called the ‘audio distribution system’ to send audio to clients
  • Creating all the artwork (static and animated) for clients to use on platforms such as Spotify/We7/ RadioPlayer liaising with the production team
  • Working with radio stations like Kiss FM, Capital FM & TalkSport to create visual content like leaflets and e-marketing imagery
  • Putting together proposals/concepts for new designs for website/ micro sites, which are responsive designs to suit all platforms the site may be viewed

Urban Retreat
Jun 2008 – Dec 2010

Designer/Developer

Urban Retreat is a hair and beauty company with an online retail space called Beautique. They owned salons all across the UK including the 5th floor of Harrods. I was their only designer working on their e-commerce website and also their in-house photographer and art director for artwork sitting on the website and PR.

  • Responsible for all the content published on the websites
  • Creating marketing banners for affiliate marketing using Photoshop
  • Coding in asp.NET, HTML, CSS
  • Teaching members of staff how to use the Adobe suite
  • Photographing products and the salon locations for the website and publications
  • Liaising with luxury beauty brands to create imagery for the website following their brand guidelines
  • Creating blogs, Facebook pages, Twitter account and attending events for networking to advertise business and get contacts for the company
  • Learning about search engine optimising, going on a training course at an affiliate company, also learning about Google analytics and pay per clicks, creating templates for press releases
  • Art working imagery and creating layouts for the annual printed magazines