We were given a very limited budget for this project so we knew it was going to be a big ask to pull it off, only commissioned for production of 3,000 units, marketing the product launch and everything in-between. This was a mammoth project from the very beginning. We were ultimately setting up a new brand, starting with designing the logo to product design of the box itself and testing it to make sure when it gets posted with products it withstands the postal service. The brand strategy was refined once the box was designed and implemented, which included creating a microsite art directing photo and video shoots, designing and strategising social media campaigns for launch and creating a structure for the Beauty Box show on the QVC channel.
Product & Print Design
These images below are showcasing all the different product designs we did in the beginning choosing the box material and texture and fit along with the nesting and tissue inside and the sticker that pulls it all together, once we were set on the design we started implementing the different colours we would be featuring. On the first box we launched we chose Rose Quartz and Serenity as they were the Pantone colours of the year of launch (2016)
Bespoke Content
These are some of the microsites i created in Adobe Experience Manager CRM for Tili Beauty Box. We wanted them to be interactive, informative and most importantly convert clicks into sales. To do this we added an image with hover over so they can see each product they will be getting in the box, explanations about those products and why they need them along with social content linked to the QVC beauty instagram account flooded with positive reviews from influencers whom we gifted the box as part of this campaign. Giving the customer a sense of trust and trendiness towards this product making it a must-have of the season.
Project Stats
200
20
4
Digital Advertising
These are the social media / marketing pieces that were created off the back of the photography shoots. Along with creating affiliate banners I helped create the video advertising that will be shown on the QVC channel and on all online platforms.
